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We believe digital marketing shouldn’t be a ‘black box’. Learn about the latest industry trends, expert tips and important insights from our team.

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0ptim1ze is no more, welcome to PAN

After nine years of growing in numbers and expertise, we decided it was time for a new flag to better cover the load. And after a year of quietly working on our rebranding process, 0ptim1ze has finally become PAN.

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Bill Bernbach, the prophet of inbound marketing

The concept of inbound marketing was not known until 2005 when this phrase was coined by HubSpot’s CEO, Brian Halligan.…

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Get the best out of your content writers through the perfect brief.

Whether you are a marketing manager or the owner of a webshop, it is highly likely you do not write…

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The 5 rules that make your A/B Test SEO Safe

How to avoid breaking your SEO when doing A/B tests “[…] we’re glad you’re testing! A/B and multivariate testing are…

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Tone of voice: the best writing tips for your brand

Everyone writes as part of their profession now. Articles, blogs, social media commentaries, white papers… at every level, we are…

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The success of long balls

Today we talk about football, only to move to the subject of online marketing. Louis van Gaal (what he did…

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