Paid Social that pays off
Use the unrivaled targeting power of social media to put your brand in front of the right audience at the right time on the right platform.
Get In TouchOur approach to Paid Social
- Our paid social team is comprised of both B2B and B2C specialists, who know what works best on Facebook, LinkedIn, Pinterest, Instagram, YouTube, Snapchat, TikTok and every platform in between.
- We believe collaboration provides the best results, so we always start by getting to know your company: from analyzing your current paid social performance to understanding your unique marketing objectives.
- Once we have an understanding of your business, we determine the most appropriate and promising platforms, techniques and creative to distinguish your brand and amplify your message.
- We’re constantly looking for ways to improve and achieve a greater ROI for your campaigns, which is why we provide regular monitoring and optimization for all our campaigns.
Some of the brands that trust us for social media advertising
How we can help
Audit of your current social media advertising
We review your current activity and results, and use data to identify opportunities to improve your overall performance.
Strategy & campaign creation
We develop paid social strategies aligned with your overall marketing objectives and aimed at reaching your key audiences. We’ll then use this strategy to create attention-grabbing ads for your target platforms.
Campaign management
From set-up to optimization, our paid social team manages every aspect of your campaigns, continuously tracking and optimizing for key metrics like engagement rates, click-through-rates, leads, and sales.
Monitoring & reporting
As part of our ongoing campaign monitoring, we provide detailed reporting and regular review calls to continuously assess areas for improvement, including how to optimize the overall ROI on your social media advertising.
How we work
Shaped by 20 years of experience.
Effective marketing helps your brand stand out from competitors. At PAN, we know about standing out from the crowd, because we operate differently than most digital marketing agencies. Our founders started PAN after years of working on in-house marketing teams, and that experience has shaped how we partner with clients.
We know that commitment, frequent communication and continuous optimization yield the best results in digital marketing. We act as a part of your team; teaching you best practices and making sure you have the right data and the right expertise to succeed.
Whatever your paid social needs are, we will:
- analyze your current performance
- determine the most promising platforms and techniques
- create, manage and monitor your campaigns
- deliver frequent performance reports
- provide measurable results
